LuLu gives free ‘Green Cover’ to support NIAD ‘Forever Green’ campaign

LuLu Hypermarket announced its support to the national “Forever Green” campaign recently launched under the patronage of Her Royal Highness Princess Sabeeka bint Ibrahim Al-Khalifa, Wife of His Majesty King Hamad bin Isa Al-Khalifa, President of the National Initiative for Agricultural Development (NIAD).
The campaign aims to expand green areas in Bahrain and contribute to the fight against climate change.
Starting December 12, LuLu customers can support the nationwide campaign for the greening of Bahrain by purchasing a tree or shrub cutting from a specially chosen selection of plants that are conducive to growth in Bahrain climate.
As part of their support of the campaign, LuLu customers will get one plant cutting free for every purchase.
This special offer will run till December 31, 2021, at all the LuLu hypermarkets across the Kingdom.
In this connection, the campaign and a Farmer’s Market was inaugurated at Lulu’s Dana Mall by the Secretary-General of NIAD, Shaikha Maram Al Khalifa.
The grand green inauguration of the LuLu “Forever Green” initiative is part of its support for local agricultural initiatives and Bahraini farmers.
The Farmers’ Market will feature fresh produce – vegetables, herbs, fruits and eggs as well as dairy products from Bahraini farms which are today at the peak of their production season.
Shaikha Maram expressed her sincere thanks to LuLu Group for joining the national campaign and for their continued support of Bahraini Farmers.
She also emphasized how much of a difference this collaboration has made in improving the skills of farmers who now focus on growing products based on demand and feedback from retailers like LuLu Hyper Market.
“LuLu Hypermarket is deeply aware that it can make a huge difference to Bahrain’s climate with sustainable initiatives such as the ‘Forever Green’ campaign and support of Bahraini farmers,” said LuLu Group Director, Juzer Rupawala.
“We see this as an opportunity to partner with the NIAD which is doing amazing work under the patronage of Her Royal Highness Princess Sabeeka bint Ibrahim Al-Khalifa, Wife of His Majesty King Hamad bin Isa Al-Khalifa, President of NIAD Consultative Council, to help the Kingdom achieve its agricultural goals that are consistent with the 13th and 14th sustainable development goals.”